It’s true that the clothes maketh the man – but there are times when these roles are reversed. With over 50 years of experience, Shanker Shroff and his son, Sanjiv, of Spell Fashion Pvt. Ltd, have earned their place as the blue blood of the textile industry. In 2006, the marked absence of an elegant, well-cut shirt in the Indian clothing market caught their eye – and thus was born the idea of Camessi. Three years later, after perfecting the manufacturing process at their facility in Udaipur, Rajasthan, the impeccable Camessi shirt was launched, right into the welcoming wardrobes of the sophisticated man.
The expertise, tireless dedication and infectious zeal of the Shroff family have shone through in Camessi products and services throughout the years and promise to be a beacon of hope for men’s fashion in the years to come.